WHY THIS AUDIT EXISTS
Many businesses are not active on social media, not because they do not care, but because they do not know where to start.
They feel uncertain about what to say, how often to post, or what platforms matter. They worry about wasting time or looking unprofessional. They assume they need to publish constantly. None of this is true.
This audit exists to give you a starting point and a simple structure so you can begin building visibility without overwhelm.